From Nerve Cowboy #11 Spring 2001 WHY NOT? Suellen Luwish In the summer of sixty-six or seven on St. Mark's Place in New York, I strolled into Underground Uplift Unlimited, purveyor of T-shirts and underground newspapers, comics, subversive buttons, Day-Glo posters, dope gear and oils for making love. I'd only intended to buy a few packs of super-sized rainbow rolling papers, but they were holding a slogan contest, and I thought to myself, "Why not?' A month later I was notified that my entry, "If it feels good, I'll do it," had won. Enclosed with the letter were 50 free buttons (assorted) as well as some bearing my slogan, all of which I gave to the East Village neighbor hood kids on Halloween because I shot a lot of amphetamine at that time, and had already eaten the candy. The world, as it tends to, edited me, and my slogan became "If it feels good do it." This was years ago, and since then I've had reason to spend a few restless nights wondering if that's the motto engraved on the gates of Hell, or if they're still using "Why not?" BACK to Nerve Cowboy home page.